Lead Marketing South

Location: Chennai
Specialization: Sales / Business Development / Client Servicing
Sub Specialization:
Reference: 27875

Position Title: Lead Marketing – South

Level : DGM

Department:  Marketing

Reporting to: BV Head Marketing

Company Location:  Chennai

Educational Qualification:  PGDM/MBA (in Marketing)

Experience (in years):   15+ years

Age (in years) : Less than 40 years


Nature of Experience:  

·         Compiles market and competitive data in order to help better positioning and identify business opportunities

·         Develop Business case for acquisition of new customers and pricing and profit management

·         Experience of handling regional level operations of Marketing

Role and Responsibilities:

•             Manage customer relationships to Increase and maintain the existing share of business

•             Generate RFQs for targeted potential D-list, from existing and new customers and ensure conversion of the same; Manage RFQs responses and conversion for domestic and export customer within timelines

•             Develop account planning in coordination with the KAMs and account investment activities (business case, exhibitions, customer value propositions, customer visits etc.)

•             Working closely with the company’s Sales team; monitor timely collections and enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

•             Prepare business case for price corrections with OEMs and carry out negotiations with customers to improve product contributions to increase margins

•             Drive cross selling of products across business units through liaising with engineering, marketing or other teams as applicable

•             Manage customer complaints and ensure timely resolution by coordinating with other departments

Behavioral Competencies:

•             Entrepreneurship – Comfort with ambiguity, opportunity Sensing and driving innovation.

•             Strategic Thinking – Envisioning future, creativity and systems thinking.

•             Business Acumen – Customer focused, value optimization, managing risk.

•             Enabling Change

•             Passion and Execution – Emotional connect, ownership & accountability and drive for results.

•             Leadership and Building Team

Functional Competencies:

Highly business oriented, analytical, self-believer, sound in marketing management, focusing on core issues with a broad management perspective and sale boosting mind-set, Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Cross-component integration knowledge, Effective client management, Good presentation, communication and correspondence skills, Effective teamwork and mentorship, negotiation skills, Agility