This Requirement is for our client, who is a multinational
conglomerate based in Dubai, UAE The
group is involved in retailing of apparel, footwear, consumer electronics,
cosmetics & beauty products, home improvement and baby products.
Position: GM Marketing
We are hiring
candidates ONLY from Retail Apparel / Fashion / Clothes / Garment Industry
Job Description
- Manage the brand
communication and product strategy of the brand and ensure that each brand
measures up to the overall consumer positioning and segment goals.
- To establish the brand as most preferred by communicating brand high points
through marketing mix tools for seamless brand delivery at all touch points.
End to end Brand Plan, Brand Strategy, leveraging season launch campaigns,
Marketing Campaign, and handling Marketing Budget.
- Build consumer understanding
through brand perception studies and consumer profiling
- Continuously monitor
competition activities in media and on ground to modify strategies accordingly
- Share the ATL calendar with
the regional / creative agency / media / PR and digital team on monthly basis
for alignment and unified delivery of key messages
- Prepare creative, media, and
PR briefs to establish alignment to the brand plan
- Participate in development of
marketing strategies and brand building exercises to increase market share
- Work with digital marketing
team on use of new age communication techniques and develop
- Develop extensive annual PR
calendar for season launches
- Thematic marketing campaigns
- Create a 360-degree campaign
to leverage communication at all touch points
- Provide formal briefing to
the VM, CRM and brand activation manager to translate the expectations at all
touch points across the stores
- Responsible for design and
implementation of activities to create consistent brand experience (Ex:
activation before the event, collection, advertorials, PR and digital)
- Effective implementation of
Media and PR
- Spot opportunities to
leverage brand attributes through media and PR
- Constantly monitor the
effectiveness of various media vehicles deployed
- Identify the media vehicles
for delivering a campaign media objective (reach, frequency and ROI)
- Determine media mix,
effectively leverage media and make a complete media plan for a season
- Develop strategy for
online/offline brand properties independently
- Marketing budget, reporting
and vendor management
- Track expenses of marketing
activities on monthly and annual basis with zero variance policy
- Reduce the cost through
effective planning and execution
- Create vendor empanelment
process
- Ensure qualitative execution
by working with approved and qualified vendor