GM Marketing

Location: Bangalore
Specialization: Marketing & Communications,
Industry NA
Reference: 26678

This Requirement is for our client, who is a multinational conglomerate based in Dubai, UAE  The group is involved in retailing of apparel, footwear, consumer electronics, cosmetics & beauty products, home improvement and baby products.

Position: GM Marketing

We are hiring candidates ONLY from Retail Apparel / Fashion / Clothes / Garment Industry

Job Description

- Manage the brand communication and product strategy of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- To establish the brand as most preferred by communicating brand high points through marketing mix tools for seamless brand delivery at all touch points. End to end Brand Plan, Brand Strategy, leveraging season launch campaigns, Marketing Campaign, and handling Marketing Budget.

 

- Build consumer understanding through brand perception studies and consumer profiling

- Continuously monitor competition activities in media and on ground to modify strategies accordingly

- Share the ATL calendar with the regional / creative agency / media / PR and digital team on monthly basis for alignment and unified delivery of key messages

- Prepare creative, media, and PR briefs to establish alignment to the brand plan

- Participate in development of marketing strategies and brand building exercises to increase market share

- Work with digital marketing team on use of new age communication techniques and develop

- Develop extensive annual PR calendar for season launches

- Thematic marketing campaigns

- Create a 360-degree campaign to leverage communication at all touch points

- Provide formal briefing to the VM, CRM and brand activation manager to translate the expectations at all touch points across the stores

- Responsible for design and implementation of activities to create consistent brand experience (Ex: activation before the event, collection, advertorials, PR and digital)

- Effective implementation of Media and PR

- Spot opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach, frequency and ROI)

- Determine media mix, effectively leverage media and make a complete media plan for a season

- Develop strategy for online/offline brand properties independently

- Marketing budget, reporting and vendor management

- Track expenses of marketing activities on monthly and annual basis with zero variance policy

- Reduce the cost through effective planning and execution

- Create vendor empanelment process

- Ensure qualitative execution by working with approved and qualified vendor